Big Smiles As Jade Ewen Launches Lingerie Range

Sugababe Jade Ewen has just taken part in her first ever lingerie modelling camaign for Miss Ultimo and  the results which will be on sale in 2011 are sweet to the eye.

The newest member of the girlband trio has a figure to die for, whether she’s showing it off or not. When she went to the Punchbowl pub in London’s Mayfair with Kelly Brook, you could tell she was confident and proud and not afraid to experiment.

How cute is the black and white stripe dress?

You can get something similar at Very with the Rare stripe 3/4 jersey dress.

Jade, who also represented the UK in Eurovision with Andrew Lloyd Weber, launched the Miss Ultimo collection in Debenhams in central London and Very had an exclusive chat about the range.

The pop diva reveals the reason she looks so good in her clothes is because of her underwear and tells us how she felt stripping to her smalls in the interview below.

QS: What are your top lingerie tips?

JADE: “First of all, make sure you’re wearing the rights size. It wasn’t until after I was appointed as ambassado of Miss  Ultimo did I think I’d better get measured, and sure enough I had been wearing the wrong size. Wearing the right size really improves your silouhette and gives you the right support.

QS: What about colour?

JADE: “I’d say don’t be afraid of colour and experimenting with different styles. It’s so easy to fall into the trap of just black and white, but adding a splash of colour to your lingerie is an instant ‘pick-me-up!’

QS: What made you go from singing to modelling underwear?

JADE: “I’m still singing! I didn’t actually think I’ ever do a lingerie campaign but I have always been a huge fan of the Miss Ultimo brand and its creator Michelle Mone that I simply couldn’t say no. I was really delighted to be asked to do it.”

QS: Were you at all nervous taking your clothes off and posing in lingerie?

JADE: “It was nerve-wracking doing the shoot but the photographer Dan Kennedy was brilliant and made me feel totally at ease, I’m really proud of the results.”

QS: Why Ultimo rather than another lingerie brand?

JADE: “I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of perfect. The new collection is really playful, stylish ad fun.

“I love the way the ranges are so trend led so you can really match yourunderwear to your outfit, which is unique to the Miss Ultimo brand, Its’s a brilliant range for yonung, fashion conscious women out there and you can really have fun with it.”

If colour and fashion interests you, check out the Ultimo and Miss Ultimo range at Very. Choose from the Miss Ultimo Rebel

Or go cute and girlie with the  Rockabilly lingerie set

While the Sail Away collection has a touch of Santa about it

Bet the other two Sugababes Heidi Range and Amelle Berrabah are jealous!

13th January 2011
Written by Zoe Griffin