Exclusive Interview: Cher Lloyd On Swagger And Style

What a difference a year has made for Cher Lloyd, who has really grown up in the past 12 months. This time last year, she was an X Factor loser, who was not popular with the public because it seemed like she had a massive attitude. 

Now she’s still got what you’d call Swagger, but she’s showed she’s willing to work hard for her success. She’s been flying to LA regularly to work with Will.I.Am and producer Red One and has not stopped getting out and about to promote her debut album Sticks And Stones. From an impressive performance on X Factor to a sold out gig at T4 Sound of 2011, to a professional interview on BBC Breakfast, Cher’s now 18 and acting her age. Very exclusively caught up with her at a Christmas party for website SB.TV in London. Here’s a mini interview with the Style Queen – she’s more switched on than you’d expect.

VERY: Do you get frustrated by the comparisons to Cheryl Cole?

CHER: “I admire Cheryl’s ­fashion, her looks and I even have a tattoo of a ­musical note like hers on my hand, I actually think  it’s funny when people say I look like her – we’re ­different, but I’ll take it as a compliment.”

VERY: You have a unique look, how would you describe your sense of style?

CHER: “This is the funniest thing ever. People always mention about my fashion. But I’ll tell you a little secret… I actually don’t care what I wear. I wake up in the morning, I leave it ’til about five minutes before I leave my house and I shove any old shirt and jeans on. That’s the funniest thing. I’m always like, “Right, I don’t really care what I wear.” As long as I’m warm and I’m covered up and I’ve not got anything hanging out, I don’t care.”

VERY: Have you ever looked at a photo of yourself and thought, ‘what was I thinking?

CHER: “Oh, all the time. Go on Google! Disgusting. I’ve learnt new techniques and now I’m able to be comfortable with myself, without changing my hair every five minutes. I’m slightly more feminine now – you may even catch me in a dress!”

VERY: Would you ever release your own clothing label?

CHER: “Do you know what, I’m not really thinking about it at the moment, but in the future maybe. You know things pop up, and you get good ideas for stuff. But if I did, I’d want it to be about a particular thing. I’d want to base it around you know girls with lower self esteem and stuff like that. I’d want to make it so everyone gets a chance to wear something really fashionable.”

VERY: What advice would you give people about fashion?

CHER: “I think people should dress for themselves,not to please anyone else. I’ve always been my own person. People would have a hard job trying to mould me. Even on The X Factor, where they’re picking your songs and outfits, and doing your hair and make-up the way they want you to be seen. I was quite rebellious. I’d say no, I don’t want to look like that. I want to wear those shoes not those ones.”

Now Cher’s in charge of her own look she’s doing a fab job! In the video for her current single, Want U Back, she steers between rocky and ready to party and cute and girly. We exclusively got some stills from the vid and have been looking at them to work out how to get a similar style. For the party chick, new label Whitney Eve at Very encompasses Cher’s style pefectly. Check out the Whitney Eve pony t-shirt and Whitney Eve Layla racer back dress for a party outfit with Swagger.

Later in the video, she models a white cardigan. White is a lovely Winter look and makes knitwear look extra chic. Try the South cotton slub v-neck cardigan for a lovely white look or wrap up warm in a South cowl neck ribbed jumper.

It’ll be interesting to see how Cher continues to develop and grow with her voice and style in 2012. We’re hoping for good things! x

24th December 2011
Written by Zoe Griffin

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Posted by: padown 25 December 2011

I like shoes. It makes me happy .