Red is a very sexy colour. It’s powerful, it’s dominating and it’s always associated with love and passion. The psychology experiments of an American university showed that men find women who are wearing red significantly more attractive than the exact same women shown wearing other colours. When wearing red, women were also more likely to be treated to a more expensive outing. Kerching! How bizarre and at the same time, useful to know.
There is a red to suit everyone in the spectrum of reds from orangey reds right through to bluey reds. What’s important is to find the shade that suits your skin tone. The best way to find your red is to hold the colour or fabric up to your face and see if it washes you out or brightens you up. If that’s not possible, which is the case with online shopping, then follow this guide to find the red that best suits your hair and skin tone.
Light – Do you have blonde or light brown hair and pale blue, grey or green eyes? If that’s you then go for pale reds with a blue undertone. Keep away from orangey reds.
Deep – Dark brown or black hair with dark eyes? Look for dark and strong reds with a blue undertone and again avoid orangey reds.
Warm – Red hair? Lucky you (ahem, I am a bit biased being a fellow ginger). If you have a golden skin tone then you are in the warm category. Orangey reds suit us best. Anything too blue will make us look washed out.
Cool – Ash blonde or grey haired ladies with any eye colour are in the cool spectrum so stick to the purple toned reds and bluey reds.
Clear – Dark brown or black hair with blue eyes suit clear bright reds, like the red of a post box.
Soft – Dark blonde or brown hair with eye that are soft coloured in blue, green or brown suit soft and muted reds like claret or raspberry.
When shopping on-line you can always check out the model wearing the item of red clothing – if she’s your colouring you know you’re onto something. The bravest amongst us should definitely buy a red dress but as there are so many styles to choose from it’s difficult to know what to pick. It all depends on your mood and personality.
Are you feeling sassy? Then look at this pair of gorgeous dresses. I adore the Gucci dress (obvs) but sadly I don’t have that kind of budget. I personally find that the South Split Maxi Dress ticks all my fashion boxes and is a fraction of the price. Psst, I’ve already got it in purple and it’s a winner.
Are you feeling sweet? Go for an on-trend skater dress like this Love Label Fit and Flare Fitted Dress. Keep this looking minimalist and wear with black opaque tights and high heeled ankle boots. Very fashion forward. Or are you feeling seductive? Then go for a bodycon dress like this French Connection Arte Bodycon Wool Dress. Think Jessica Rabbit and wear with bare legs, pointy toe stilettos and a statement clutch bag.
When it comes to separates I love to see red clashing with pink, orange and tobacco but if that sounds a bit too much you can always play a bit safer and wear red with solid black and grey pieces. Go for a pair of red skinny jeans like these Hilfiger Denim Nina Skinny Leg Jeans – you’ll get loads of wear out of them – or a red silky blouse like the South Satin Tie Neck Blouse and wear to work with a charcoal pencil skirt.
A red pattern is more subtle than a block of solid red. Look for pattern in your accessories, a red scarf like this Retro Knit Hat and Gloves Set or statement handbag like this Amused By Ameko Tiger Cut-work Medium Leather Bag can really lift a neutral coloured outfit. When it comes to red shoes, hmmmm. Red shoes can look a little tarty so choose wisely. I’d go for something very dramatic in heels like these Carvela Grass Suede Platform Wedges or some quirky flats like the South Erik Patent Penny Loafers.
Ahhhh red – what’s not to love? x