Unless you’ve been under a rock or holed on a desert island recently, you’ll have heard us going a little bit nutty with excitement about the first ever collection from Jameela Jamil that’s been designed exclusively for Very.co.uk (get in!)
Last night Jameela hosted the mother of all launch parties to showcase her collection, inviting top fashion bods, journalists, celeb mates, and little old us to mingle, mooch about and man handle the beautiful pieces in her range (we do love a good touchy feel!)
The theme was mad hatters tea party and the venue, vol au vents, cocktails and cakey treats made sure of it.
Jameela looked stunning wearing the red maxi from her collection calling it the dress that every girl needs in her wardrobe. It’s flowing, it’s floral and most of all is super flattering! It’s the dress that she says you can grab from the wardrobe whether you’re going for drinks with the girls, to diner on a date or just fancy going for a walk in the park (weather permitting of course!)
It’s the flatter factor that made us fall in love, proper big time love with the entire JAM by Jameela Jamil range! These beautiful products have been designed with real women in mind; as Jameela put it, “these clothes are for girls who like their cake” Erm – that’ll be all of us then!
Jameela has put together a collection that includes her trade mark prom dresses, loads of fab prints, florals, paw prints, polka dots. It’s a little bit quirky, but best of all its real, it’s the kind of stuff you can mix up to create loads of looks and most importantly, it’ll make sure we all look great whether we scoffed half a choccy gateaux or not!
For this very reason, we’ll be at the front of the fashion queue for the launch of Jameela’s first ever collection on Thursday 21st June – with a cup cake in hand!
Until then – we hope you enjoy this little sneak preview of just some of her collection! We’ll meet you in the queue on 21st June to view the full Jameela Jamil collection
Love Katie x