The Bjorn Borg brand & MTV’s Staying Alive Foundation

Björn Borg is an iconic Swedish tennis player who’s unique style and rock-star qualities inspired the creation of the Björn Borg brand in 1984. Nowadays Björn Borg is an international fashion brand with a focus on colourful fashion underwear, sportswear, bags, footwear, eyewear and fragrances.

This season Bjorn Borg have collaborated with MTV Staying Alive Foundation (stayingalivefoundation.org) to launch the limited edition ‘GET IT ON’ pant. This special product has a limited edition waistband and features a print inspired by “Shunga”, an erotic painting style from Japan. One Euro from every product sold goes to the foundation’s fight against aids which affects young men and women around the world.

 

 

The brands new collection was launched at an exclusive charity event at East London’s Truman Brewery venue with a focus on the ‘GET IT ON’ collaboration. The celeb packed fashion show closed with a zip wire stunt where MTV presenter Becca Dudley and model boyfriend Jay Hiest were entwined in the limited edition unisex ‘GET IT ON’ tandem pant which has plenty of room for two.

 

Check out the new Bjorn Borg AW13 men’s styles including the kamasutra print ‘GET IT ON’ pant now available in Irish Green on very.co.uk.

 

27th September 2013
Written by Very_Lauren

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