Lovin’ the idea of putting a real, raw and youthful approach at the heart of the Very’s talent hub, we joined the likes of Ugg and Yahoo to partner up with YCN (a cool members network for creatives) and come up with a live brief for a new, exciting and empowering visionary project.
This fashion-focused task went out as an open invitation to students asking them to devise a campaign or concept that decodes style events throughout the year. A phenomenal response and our best Simon Cowell impersonation later (minus the err, questionable haircut and trews) we commended Elizabeth Tyrer, Natcha Charoenrath and Chloe Sharp as our ones to watch before donning our glad rags and heading to the swish awards do!
YCN sure threw one heck of a party, shining spotlight on emerging stars at their super glamourous (and ultra gold!) awards ceremony in London. Held at the glitteringly decked out Marriott Grosvenor Square, a showcase of future design innovators and artistic talent stepped up to receive a bevy of much-deserved recognition. So, you can imagine our excitement (it went a little something like this…eeeeeeep!) when one of our commended students, Chloe bagged the top prize – Student of the Year Award!
Still in search of that all-important big break but no stranger to the fast-paced industry having interned at Company and Cosmopolitan, Chloe’s ‘Style Mixer’ idea for Very showed great understanding and appeal with a fresh concept that would allow customers to pick ‘n’ mix items according to body shape, style preferences and personal taste – awesome right? Check out more here.
We had a good old chit-chat with the LOVELY Chloe who said, “We were given the opportunity to chose a YCN brief as part of a University module and the Very brief immediately stood out to me. With a desire to work in the fashion industry I knew that this would be a great way to exercise my creative skills to create a project with weight for my portfolio.”
She then went onto say “The basic concept of the ‘Style Mixer’ was inspired by mix and match childrens books as I felt that this was an innovative way to explore options and choices within fashion. In an attempt to cross all platforms I designed an app using this aesthetic, mirrored with a print version that could also be brought to life digitally. The ‘Style Mixer’ allows Very customers to mix and match items according to their specific body shape as well as personal tastes and preferences, they are then given the opportunity to share these looks with friends and family through social media. Constantly aware of echoing Very’s brand values I also devised an idea for an adshel campaign with energy and character to speak to the Very audience. I thoroughly enjoyed this brief and I was overjoyed to hear of my commendation and I am still in awe at being named ‘Student of the Year’. The award has been a real boost to my confidence and I’m sure will open a lot of doors!”
Don’t you just LOVE her? We were all absolutely thrilled for Chloe and want to offer up a big congrats to everyone involved. Read more about this great platform for fresh-faced creatives to share and develop talent here.