We are so excited to announce our latest collaboration with Rochelle Humes. The exclusive new range for Very.co.uk launches online on Thursday the 12th June and we had the privilege to join the singer on set of her secret location shoot in North London.
We began the day by exploring the plush pad for ideal photo ops from the chaise lounge in the living room to the spectacular swimming pool in the garden. (We loved stepping into the life of an A-list for the day!)
The chic, modern setting offered up the most beautiful backdrops and props for us to shoot against and complemented the elegant fashion perfectly. The stunning Rochelle looked even more flawless than ever, wowing in bright summer colours and vibrant floral patterns.
An inspiration for new mothers everywhere, The Saturday’s girl band member epitomises the phrase ‘Yummy Mummy’, with her new line which is sophisticated yet fun including eye-catching jumpsuits and girly summer dresses.
We opened our very own salon for the day where Rochelle was primped and pampered in hair and make-up and dressed in her first outfit, a fierce leopard print top & skirt.
We began the shoot inside the house and ended up having a fashion moment upon an ultra stylish vintage inspired armchair.
We had so much fun as the day went on and in the afternoon we even had time to sit down with the talented singer/designer for a chat about her excitement for the debut of her collection “Creating my first fashion line has been a dream come true” Says Rochelle, “I’ve always loved fashion but now felt like the right time for me to create easy-to-wear pieces and include something for everyone and I think working with Very.co.uk I’ve achieved that.”
Our ultimate favourite look from the shoot was Rochelle’s floral jumpsuit which we think would be perfect teamed with heels for a spontaneous BBQ at a friend’s house or even with sandals for a day in the park and a summertime picnic. Pass us the Pimms please!
Never the less, we reckon the shots turned out FABULOUS and cannot wait until the collection launches online* (the countdown begins).
Hope you love the shots…click here to go to the Rochelle store which will be live 12th June ♥
Love the Very team x
*Not all lines will be online 12th June, the remaining styles will launch 17th July – so keep your eyes peeled.