Fearne Cotton launched her new collection to journalists with an intimate cocktail party in London’s Groucho Club and the room was packed. All the major mags came to get a glimpse at Fearne’s latest designs and the general feeling was this range is one of her best yet. It was a sunny day outside but it was Fearne’s clothes that caused the atmosphere to heat up at the party – with bright and bold designs capturing everyone’s attention from the moment they walked in.
I grabbed Fearne for an exclusive Q & A about the new collection:
QS: How do you go about designing the clothes?
FEARNE: I design every day. I pull pages out of magazines and take pieces of fabric that feels good and pin it all to a huge mood board. I am obsessive about collecting little things and saving them so when it comes to sketching, I have tons of influences that’s relevant to my life. I think that’s important.
QS: What influenced you this season?
FEARNE: Colour! I think this is one of the brightest collection I’ve done. I do a lot of printed items normally and I’ve still got that but there’s quite an emphasis on block colour in this collection. You can wear that to a wedding or a birthday party and party all night long in them. It’s a ‘happy’ collection.
QS: What are you excited about in Autumn?
FEARNE: I’m just enjoying work right now. I haven’t got any holidays coming up so I’m just excited about simple things like walking through the London parks when the weather changes.
QS: What is your favourite from this range?
FEARNE: I’ve worn the bright floral co-ordinates a few times – you can wear it together or separately – and the same for the skirt too. But it depends on my mood as I love a playsuit and then every girl needs a power dress for going out.
Here are some of the clothes:
This is the floral suit Fearne was talking about.
I loved the print of this flattering shift dress
At first glance, the blue dress on the left looked like a shirt dress, but it’s actually a playsuit!
This monochrome dress has a cute bird print on it – so pretty!
I love co-ordinates and I heard a lot of people admiring this jacquard zip skirt on the left. The zip adds a new season twist.
What’s your favourite item? I’m just blown away by the amount of thought Fearne puts into each piece.
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