A luxury clothing brand with a strong American Heritage, Gant was launched in New Haven in 1949. Influenced by Scandinavian styles, they offer a range of products casual to smart across their mainline range including polo shirts, chinos, and blazers.
From humble beginnings, Bernard Gantmacher secured his first job as a collar sewing specialist in a factory in Manhattan. With his wife and their sons, they started a family business as a subcontractor manufacturing and selling shirts to private labels in America, stamping a small G next to the union mark.
In the 60’s Gant shirts were targeted at teenagers and young men and became premium wear for American male students. Worn open-collar and without a necktie, the front of the shirt was buttoned along a double-truck hem. Three style features that made Gant the pick of the young style conscious were the hanger loop, cross-stitched buttons and the visible rectangle label sewn through the back yoke of the shirt.
As Gant became known as a designer label in the US, it began to open department stores. The Gant family sold the business in 1967 but the high quality foundations of the brand have lived on. It’s for the man who’s comfortable, confident and a figurehead of society.
It was way back in 1893 when John Smedley developed a production line that was capable of manufacturing fine gauge, fully-fashioned knitwear. Now with an illustrious history that’s launched collaborations with household names such as Vivienne Westwood, Paul Smith, Comme des Garcons, Nicole Farhi, and Katherine Hamnett; John Smedley continues to grow as a premium brand.
Since opening a flagship store on Brook Street in the heart of London, the brand has gone from strength to strength and has even launched a collection of knitwear made from rare yarn that’s only produced by 0.00013% of the world’s sheep population!
Their launch of a Capsule Collection of statement pieces challenges traditional design. Each garment is sculpted to mould to the body to produce an uncompromising fit with seamless perfection. Bringing a high quality, sportswear-inspired style, it’s synonymous with what the working professional wears at the weekend.
The journey started in 1987 when the Napapijri brand came to fruition in the shadow of Europe’s highest peak, the Monte Bianco. It was here that an Italian manufacturer introduced essential outdoor apparel, combining innovative materials with a close cut style.
A variation of the Finnish word for Arctic Circle, Napapijri is centered with a half positive a half negative logo that expresses the mystique of the North and South Poles in graphic form.
The Norwegian flag is closely linked to the brand’s core, and represents Europe’s most Northern country, as well as being the birthplace of great explorers from the 20th century and as a land of extreme conditions and magnificent landscapes. Embracing the great outdoors, Napapijri is robust and stylish enough to bring out the adventure in you.
Now widely regarded as one of the UK’s fastest-growing leading lifestyle brands, Ted Baker initially started out as a shop based in Glasgow where you could buy some of the best contemporary men’s shirts around.
With a strong focus on excellence, attention to detail and an idiosyncratic sense of humour, Ted Baker rapidly gained the ‘No Ordinary Label’ title. In recent years they’ve expanded into the South East Asia market to become a fully-fledged international designer label.
The Ted Baker approach to marketing is identical to how it was from the start. It’s one of the few brands built into mainstream fashion without relying on advertising campaigns, using only word of mouth to get their ethos across.
Every single one of the products that come under the Ted Baker name has statement personality woven right into the core of it. Consistently brilliant, unique and exciting, the stylish and sophisticated nature of the Ted Baker brand keeps you looking sharp for when you need to make a grand entrance.
Oh, and keep your eyes peeled for another special brand launching very soon…
7 for all Mankind
A premium denim brand founded in 2000, 7 for all Mankind originally began by designing women’s jeans. It wasn’t until 2002 that a men’s line was introduced when the fabrics, washes and iconic swooping logo caught the imagination of celebrities and urban fashion-conscious adults alike.
Delving into the depths of woven formal, outerwear and sportwear, many of 7 for all Mankind’s product line features worn, vintage aesthetics including distressing and intentional rips, holes and stains.
Whether it’s a relaxed, slim, bootcut or standard cut that you’re looking for, their denim collection incorporates a variety of washes that combine fabric, colour and finishing techniques. Their dramatic take on the monochromatic fashion trend knows no boundaries…
Which will you choose for your AW14 wardrobe?