adidas Supercolor

What’s your colour?

A true superstar knows the importance of individuality. It’s not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a colour. This is the ethos behind the adidas Originals Supercolor release, which sees the iconic Superstar silhouette transformed via a spectrum of different colourways.

Supercolor_Base_5_02-2

Pharrell Williams knows that the most empowering thing you can give a superstar is the freedom of expression. In collaboration with the creative and entertainer, the adidas Originals Supercolor pack offers a choice like never before. “Supercolor is a celebration of equality through diversity, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before”, says Pharrell of the release. “With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”

Shop the adidas Supercolor collection now and choose your colour…

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#Supercolor

 

27th March 2015
Written by Very_Lauren

Posted by: Jo Lenharth 27 March 2015

I have the green but would love the pink to go with my new Summer wardrobe from very.co.uk