Get switched on, ‘ like’ and ‘ follow’ social media’s latest #BEAUTYSQUAD
#SKINGOALS Barry M Flawless Brightening Primer, CRL9N, £5.99
Michelle Phan, 29, trailblazed her way into the world of fashion and beauty on YouTube. With a growing global community of over 8.5 million, Michelle’s videos have been viewed more than 1 billion times. She also co-founded Ipsy – the world’s largest online beauty community.
#COVERUPGOALS Murad Invisiblur Perfecting Shield, 6DAXV, £55
After developing adult acne, in March 2015, Londoner Em Ford, 26, began to share images of herself both with and without make-up on social media. After a backlash from haters, she posted the negative comments she received online – which got 10 million views in its first week alone!
A UK vlogger, blogger and author, Tanya, 26, is best known for her fashion and beauty channel on YouTube, where she often replicates sought-after celebrity looks. In 2014, she released her own cosmetics line and now has over 2.7 million followers on Instagram!
#BEAUTYGOALS Real Techniques Bold Metals Collection, 77PHQ, £60
In 2008, Samantha Chapman, 38, began producing make-up tutorials on YouTube under the name, Pixiwoo. Her sister, Nicola, joined her soon after. Together, they produced ‘how to’ videos and beauty product reviews. The sisters also created make-up brush line Real Techniques.