A new revolution in jeans

Finally a new style of jeans has hit our high street.  The revolutionary designs by Levi, launched 1st September, are the first to be made to fit to your bum & hips rather than your waist.  After thorougher research taking 3D scans from 60,000 women they discovered there are three main body shapes for women & so producing three different key shapes; slight curve, demi curve & bold curve.  Could this been the end for muffin tops? We hope so!

The new curve ID jeans

If your looking for your next pair of jeans, don’t forget to check out our fantastic range of So Fabulous jeans available now on Very.  We have a wide range of variety from colour to shape and fit, there’s just so much to choose from…you’ll be spoilt for choice!! 

So Fabulous! Boyfriend Jeans


So Fabulous! Skinny Jeans
10th September 2010
Written by Very_Lauren

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