Top 5 Men’s Trends For AW11

Check out our gorgeous male models in our This Week In Fashion page where they are showing off the Men’s Autumn Style Guide for AW11.

Take a look at our behind the scenes video below where one of our lovely Assistant Designers talks you through the trends.

First up is the Collegiate trend.  Look out for baseball jackets with popper fasteners and contrast sleeves in leather or satin and trainer jackets. Wear with faded denims that are really relaxed and slouchy and well worn in or keep it preppy with skinny coloured jeans. Collegiate Americana typefaces on t-shirts, hoodies and sweats will keep this look bang on trend. Accessorise with an old school satchel and Converse All Stars. They will never date and always look cool. I’ve still got pairs I bought in the (very late) Eighties!  Do Jimmy Dean hair and rock a quiff or go Greased Lightening and comb some Dax Wave and Groom through it so long as it’s short. Having a bad hair day? Wear a beanie.


Nautical is a trend for the travels of a modern day sailor. This is a simple look to pull off as it’s all about navy, sand and white (or cream) with a splash of red. Look for striped  Breton tops and t-shirts in navy and white or newer in soft grey and wear light coloured denim shirts over them with rolled up sleeves. Add a traditional Pea coat as worn by sailors for centuries – it’s double breasted and cropped and usually comes in a heavy navy wool or, invest in a navy blazer (such a timeless classic). Wear with denims or beige chino-esque trousers  but they have to be in a contemporary shape. Footwear is all about boat shoes or loafers in shades of tan. Same colour for bags and woven leather belts although a woven navy and white nylon striped belt is a lovely nod to the preppie trend. Finish with a scarf tied loosely around your neck and a baker boy cap.

New Mod is all about the skinny silhouette. Look for sharp suits that almost look too small with slim jackets and too short trousers. Be brave and invest in a double breasted jacket – it’s the new shape. Wear with a fine polo neck sweater or neat collared fitted shirts buttoned all the way up and if you want to be uber smart then add a skinny tie in dogtooth check or tartan. You still can’t go wrong with a classic Fred Perry polo shirt.  I love to see a parka slung over the suit – it’s the contrast of urban with suiting that is so damn sexy on a man.  Finish with a classic courier bag worn cross body style and a pair of round sunglasses, channelling early Beatles and The Who.


For the Log Cabin trend think Canadian lumberjack meets Edmund Hillary on the north face of the Eiger and look to mix up contemporary denims, tartan (or plaid) and retro mountaineering gear. Layer up your top half in skinny thermal tops, check shirts, lumberjack gilets 0r ripstop nylon technical jackets . Explore new shapes in trousers like twisted seams, drop crotch tapered denims and tan heavy duty cotton workwear styles. Tuck into chunky socks and traditional mountaineering style lace up boots in brown with contrasting laces, especially in red. Look out for techie details in clothing and bags and contrast these with beaten up vintage looking  brown leather belts and canvas and leather knapsacks. A beard is optional (but highly recommended).


For Country Heritage think Aristo(cratic) hunting/shooting/fishing party and you’ll have the look nailed. Wear a quilted jacket (a Barbour if you have the budget) over a tweed suit in brown, grey, burgundy or forest green. You want them sharp new cuts but made in traditional fabrics and patterns such as velvet and houndstooth and Prince of Wales check. A dash of tartan is the embodiment of aristocratic lineage. Add needlecord and check shirts, waistcoats, fairisle and cable knit sweaters or chunky Aran cardigans. Bring  the unexpected to your look with a denim shirt – the contemporary fabric keeps it modern and wear with a bow tie to bring back the old school. Trousers are in the new silhouette – carrot shaped or skinny and a bit on the short side. Finish with vintage looking tan brogues with punched leather patterns, loafers or bashed up lace up boots. Wear a herringbone fedora with a pheasant feather.  It’s a little bit Dickensian of the city but in the romantic heart of the countryside.

Love Kirsty x

4th November 2011
Written by Very_Lauren