Guest post from Claire @The Fashion Freak!

Easter’s over, April has begun and, although there isn’t quite as much sun as I think we’re all hoping for, it’s time to start filling our spring/summer wardrobes! This month marks the April drop of the Love Label collection at Very which is full of pieces perfect for spring.

Last week, a select handful of bloggers were invited to preview the April Love Label collection a few days before it launched to the public and we also had the chance to meet and chat with the designer and buyer for Love Label at Very. With champagne and canapes galore, it was a wonderful evening spent hearing about how a collection at Very is created as well as learning some brilliant tips about ‘making it’ in the fashion industry. Lynn and Claire, the designer and buyer, told us all about how they decide on trends and themes, as well as tales of their exciting trips across the globe visiting locations such as LA and India to gain as much inspiration as possible for future collections.

Although catwalk trends do play a part in the creation of a new collection, it seems Love Label prefers to focus on the typical girl-about-town, taking inspiration from influential bloggers and street style snaps, in order to create a modern and fresh collection directly inspired by the women the brand creates its pieces for. One key trend that Love Label have based their collection on is the ‘Go Girly’ trend, with pieces like the pastel snakeskin skirt and quirky neon floral prints giving us the chance to wear girly outfits with a twist. This month’s collection also features the ‘Mod Mono’ trend, made up of slick monochrome pieces perfect for dressing up for a night out or for looking smart in the daytime.

And for the girls that love to pile on the jewellery or always head straight for the killer heels, fear not, Love Label have excelled on the accessories front too. The neon statement necklaces would be all you need to liven up a casual tee by day or an LBD by night and, believe me, every single one is now on my spring/summer wishlist. The array of shoes in this month’s collection are just as tempting and again, from chic flatforms to fun studded sandals to bright summer wedges, there is something for everyone.

The entire collection really impressed me and has everything I could need for the perfect summer wardrobe. I adore this Love Label Monochrome Jersey Printed Midi Bodycon Dress.  Midi dresses are popping up everywhere at the moment and I think this would be perfect for a night out.

Another piece that grabbed my attention as soon as I arrived at Very was this Love Label Python Print Skater Skirt which I feel encapsulates the pastel trend in a really quirky way, and would be a really fun piece for a casual spring outfit.

The latest Love Label collection is now live on and I can’t wait to get my wardrobe ready for spring/summer. Let’s just cross our fingers for some sun!

Claire x

Read more on my Blog


22nd April 2013
Written by Very_Lauren

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