This week Laura Loves…Definitions!

This week I’m so excited about the launch of our latest own brand…Definitions! So many teams have been working relentlessly to get this new brand ready for you to shop and it’s finally here.

So what’s it all about?

New for Autumn/Winter13, all 90-pieces from the collection are focused on structured cuts, tailoring and sharp designs for style driven women who want a high-end fashion finish.  All about strong statements, you’ll be able to find smart, sophisticated investment pieces for your office, evening, casual and occasion wardrobes.  I’ve already picked out my faves (yes, I’m a style driven woman) ready for the next season and can’t wait to show them off!

Take a look at some of my favourite looks…

Demure Dresses

A selection of day-to-evening dresses by Definitions

I love this floral maxi dress for Pimm’s o’ clock, whereas this spotty little number is perfect for parties and in fiery red you’ll make a fierce entrance at your next special occasion.

Chic Cover Ups

Your winter cover up is taken care of in the new Definitions collection (my must have is the PU leather sleeved jacket - on the left)!

Military styles are a great love of mine, one that I’ll never tire of and so this jacket with PU leather sleeves is a must have and no girl’s wardrobe is complete without a leather jacket. As the weather starts to get colder, you’ll be kept snug and super stylish in this quilted coat in gorgeous, winter warming berry.

Tantalising Trousers

Definitions has your all looks sorted from gigs and after dark glam to daytime chic and off-duty styles

Luxe leather is perfect for after dark glam looks, whilst Paisley print leggings will add impact to your day time styles. Straight legged and in a vibrant hue, these cigarette trousers will add a welcome splash of colour to your autumn/winter wardrobe.

Opulent Office Style

Add a touch of chic genius to your 9-5 wardrobe with these pieces

Who said work had to be all suits, simple black trousers and shapeless pieces? Catch your colleague’s attention in this gorgeous red number. This luxurious blazer is the right mix of smart and chic for a luxe cover up and this sheer military blouse is a modern twist on the classic shirt.

Fabulous Footwear

From day to evening, Definitions footwear will keep you steps ahead of the fashion savvy

From biker and pistol boots to lace peep toe shoes, the new Definitions range has something to complete all your new looks this season. So whether you’re off to a gig or festival, a night out with the girls, work or a formal occasion you’ll be able to dress up your feet with some of these striking shoes!

So, what are you waiting for? Shop the new Definitions look now and wow all of your friends.

Love Laura x


To read more of my blogs, visit me at imakemyownfashion

8th July 2013
Written by Laura_Loves

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