Ashley Roberts Stunning New Collection has Landed on Very!

Making up part of the infamous Pussycat Dolls group, winning over the British public in ‘I’m A Celebrity’ and most recently revealed as the face of Key Fashion, it’s been a busy few years for Ashley Roberts!

Debuting her first fashion line we’re excited to be able to offer all you glam girlies five exclusive dresses from her 37-piece collection.

The glamorous collection, which Ashley worked closely on with designers, is all about quality fabrics, elaborate embellishments and gorgeous prints. Ashley has included some of her favourite pieces of the entire collection ready for you lovely ladies to step out in style!

Citing Kate Moss, Nicole Ritchie and Kate Bosworth as her style icons, this collection boasts something for everyone – from girly girls to edgy, boho chicks.


You’ll fall under this beautiful prom dress’ spell in no time! I love the lace-like flock print, which adds that decadent dose of vintage appeal to your look. Netted skirts are a hot look this party season and this one adds shape and a little bounce to your style for a fun, flirty finish.

Complete the look and pair this dress with a pair of Miss KG peep toe heels, a Red or Dead post office clutch and matching Shimla earrings and bracelet


One of Ashley’s fave pieces (she wore it to the launch you know!) this gold lace cocktail dress is all about decadent Venetian style. I love the textured gold lace detail, cute cap sleeves and cheeky side split for that alluring reveal.

Complete the look by wearing this decadent dress with a pair of Steve Madden embellished platform shoes, Bourjois Smoky Eyes trio eyeshadow pot


This beautiful shift dress is draped in lace giving the classic little black dress a vintage-inspired update. Pair it with chunky PU jewellery for a hint of gothic boudoir styling.

Complete the look by pairing this gothic piece with Ted Baker heels, a French Connection clutch bag, Bourjois smoky eyes set with violet for a touch of twilight and a Bourjois Smoky Eyeliner pencil


This gorgeous maxi dress is a glam girl’s dream – even Amy Childs has been spotted working it at a premiere! Floor length and featuring a lace cut-out bodice this piece is effortlessly elegant and I’m smitten for the thigh high split – I haven’t seen one done this well for ages and it really shows off Ashley’s stunning dancer legs!

Complete the look by pairing this dress with Fearne Cotton’s chunky heeled platforms, a Fiorelli stone cuff, Ted Baker quilted clutch, Tresemme volume curl tong and GHD final shine spray


This maxi dress looked beautiful on location – shot in a magical garden theme inspired shoot. The red bodice is sultry and short adding a touch of fierce fever to your look, while the lace overlay is all about the high-end catwalk style. Subtle PU trims also work a touch of AW13 punk into this piece – wow, Ashley’s thought of everything!

Complete the look with a red Daniel Sandler lipstick, diamante stretch cuff bracelet, red satin clutch bag and Teatro peep toe platform heels

“Don’t Cha” just wish you had Ashley’s entire collection of gorgeous dresses! OK, c’mon I lasted right until the end before I quoted a Pussycat Doll tune!

Shop Ashley’s exclusive Key Fashion collection here and get ready to impress this party season!

To read some more of my fashion blogs come visit me at imakemyownfashion – my latest one is all about the new age punk!

24th October 2013
Written by Laura_Loves